LIBROS DEL AUTOR: katarina coppe

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  • Customer Improvement Selling
    Katarina Coppé
    Technical experts are key to driving business growth and customer improvement ideas - but their commercial value is under-utilised.Customer Improvement Selling provides a clear rationale and practical strategies for unlocking commercial potential of technical experts who are not currently employed in sales roles. It offers insights from behavioural science, commercial best prac...
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    25,52 €