LIBROS DEL AUTOR: karina karn

2 resultados para LIBROS DEL AUTOR: karina karn

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  • Why Customers Choose
    Karina Karn
    Why do some brands feel instantly right while others are ignored, even when the product is better?People do not buy consciously. They respond to cues, fast emotional responses, learned habits, social signals and invisible reference points present in the moment of choice. This is why there is no average consumer.These responses are not random. They are shaped over time by biolog...
    Disponible

    15,91 €

  • Invisible Triggers
    Karina Karn
    'What is invisible to others today becomes your competitive advantage tomorrow. Good stuff, Karina!'- Marty Neumeier, Global branding leader, author and a prominent figure in marketing and advertising.Most brands don’t fail by building the wrong product. They fail by misunderstanding the customer’s psychology.Human decision-making isn’t logical. It’s shaped by the 95% that’s in...
    Disponible

    14,96 €