LIBROS DEL AUTOR: karin pennemann

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  • Retail Internationalization in Emerging Countries
    Karin Pennemann
    The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These adva...
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    66,85 €