LIBROS DEL AUTOR: kalyan ramanathan

2 resultados para LIBROS DEL AUTOR: kalyan ramanathan

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  • The CIO’s Guide to Adopting Generative AI
    David Sweenor / Kalyan Ramanathan
    In a world full of generative AI hoopla, it’s easy to get lost in the maze of options and marketing hype. Don’t get distracted by the vendor hype; instead, focus on building resilient, high-value platforms that will set you apart from the competition. The CIO’s Guide to Adopting Generative AI: Five Keys to Success fills a critical knowledge gap for CIOs and business leaders by ...
    Disponible

    11,39 €

  • Modern B2B Marketing
    David Sweenor / Kalyan Ramanathan
    There are untold resources on marketing and its different functions-brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This boo...
    Disponible

    19,46 €