LIBROS DEL AUTOR: kalpesh manseta

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  • CSR & Brand Image
    Kalpesh Manseta
    Summary of Research on Corporate Social Responsibility (CSR) and Brand Loyalty. Research by Kalpesh Manseta focuses on CSR’s impact on brand loyalty. CSR enhances company reputation, trust, and customer support. TATA Motors’ product recall affected consumer perceptions of safety and honesty. The study highlights the importance of CSR in competitive markets. Positive CSR informa...
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    89,73 €