LIBROS DEL AUTOR: kale raghu

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  • Loyalty and Sacrifice
    Kalé Raghu
    For over 200 years loyalty programs have hovered around enticing customers to come back for more.This book is a departure from what we have known and adhered to for the past 200 yearsIt provides a new framework with four axioms of loyalty and four L&S Principles supported by over 30 true accounts. A new concept of Latency Factors, based on cognitive bias and mental patterns, th...
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    16,07 €