LIBROS DEL AUTOR: kakhaber djakeli

2 resultados para LIBROS DEL AUTOR: kakhaber djakeli

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  • Brand Creation and Management in the Phygital Era
    Kakhaber Djakeli
    In the evolving digital era, the fusion of physical and digital brand experiences-known as phygitalization-has become essential for brand relevance and success. As consumers increasingly expect seamless, meaningful interactions across both online and offline spaces, brands must strategically balance digital innovation with emotional authenticity. Effective brand management toda...
    Disponible

    269,33 €

  • Phygital Approaches to Social Marketing
    Kakhaber Djakeli
    In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navigate the digital world, implementing phygital techniques offers a unique opportunity to create immersive and engaging brand interactions. Phygital marketing combines the sensory experiences of physical environments with t...
    Disponible

    255,53 €