LIBROS DEL AUTOR: k slade

2 resultados para LIBROS DEL AUTOR: k slade

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  • Electronic Word of Mouth (eWOM) in the Marketing Context
    Elvira Ismagilova / Emma Slade / Yogesh K. Dwivedi / Yogesh KDwivedi
    This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evalua...
    Disponible

    74,34 €

  • Whale of an Idea
    K. Slade / KSlade / M. Carter / MCarter / R. Lindeman / RLindeman
    In Whale of an Idea, there is an underwater culture similar to the world we know as humans. This story is about a whale who discovers what ideas can do and that the size of the thinker does not determine or limit the size of the idea. Because, no matter how big we are, sometimes we all feel small. A Whale of an Idea is a tale of discovery and realization of the potential of ima...
    Disponible

    21,67 €