LIBROS DEL AUTOR: julian boha

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  • Managing Value Propositions in Service Ecosystems
    Julian Boha
    Julian Boha explores value propositions in ecosystems as they play an important role in communicating how a company aims to provide value to business partners and customers. Value propositions are used in our everyday language, yet the concept remains ambiguous as there is a lack of empirical evidence about value propositions and their formal development process. The author pro...
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