LIBROS DEL AUTOR: julia peis

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  • Future trends in conference tourism
    Julia Peis
    The main purpose of this book is to find out those future trends whichwill deeply influence conference tourism and the research ofappropriate marketing strategies. It compares Hong Kong and Vienna,which are both representative cities of the conference tourism in Asiaand Europe respectively.A portfolio analysis of both conference cities was made to facilitate adirect comparison....
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    83,82 €