LIBROS DEL AUTOR: julia naskrent

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  • Marketing Activities- A critical analysis from an ethical point of view
    Julia Naskrent
    Recently, it seems as if the general opinion about marketing has deteriorated,in particular due to broadly discussed scandals. At the same time, there hasbeen increased interest in corporate social responsibility and ethical conduct.Hence, this paper evaluates marketing activities with the help of an ethicaltheory as a normative basis, namely the Theory of Justice by John Rawls...
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