LIBROS DEL AUTOR: julia m jonas

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  • Stakeholder Integration in Service Innovation
    Julia M. Jonas / Julia MJonas
    Julia M. Jonas examines stakeholder integration and its’ dynamics in the setting of service innovation in IT and manufacturing firms. Applying a service-dominant logic theory approach, the multiple case study research describes the implementation of stakeholder integration with its’ complexity and challenges. The case analysis provides evidence how stakeholder integration is em...
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    66,57 €