LIBROS DEL AUTOR: julia katharina weindel

1 resultados para LIBROS DEL AUTOR: julia katharina weindel

julia katharina weindel Eliminar filtro Quitar filtros
  • Retail Brand Equity and Loyalty
    Julia Katharina Weindel
    Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs,...
    Disponible

    66,63 €