LIBROS DEL AUTOR: jude chaaminda mutugala

1 resultados para LIBROS DEL AUTOR: jude chaaminda mutugala

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  • The Relationship Between Emotional Appeal Advertisement & Brand Trust
    Jude Chaaminda Mutugala
    Advertising has become one of the most important commercial activities in the modern competitive environment. To meet the varying demands of their target consumers, advertisers commonly use rational appeal and emotional appeal in their advertising in an attempt to influence consumer behavior. Therefore, many researchers have tried to understand the association between emotional...
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