LIBROS DEL AUTOR: jose fernandez donoso

2 resultados para LIBROS DEL AUTOR: jose fernandez donoso

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  • Innovation, Startups and Intellectual Property Management
    Ignacio De Leon / Jose Fernandez Donoso
    This book identifies the potential of intellectual property as a competitive asset for Latin American firms. The authors employ a cognitive approach that involves identifying why small firms are reluctant to register patents, resorting rather to alternative IP competitive strategies. This, in turn, results in the undercapitalization of intellectual assets, thus creating hurdles...
    Disponible

    172,81 €

  • Innovation, Startups and Intellectual Property Management
    Ignacio De Leon / Jose Fernandez Donoso
    This book identifies the potential of intellectual property as a competitive asset for Latin American firms. The authors employ a cognitive approach that involves identifying why small firms are reluctant to register patents, resorting rather to alternative IP competitive strategies. This, in turn, results in the undercapitalization of intellectual assets, thus creating hurdles...
    Disponible

    171,45 €