LIBROS DEL AUTOR: jorg pfeiffenbruck

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  • The role of CRM within corporate strategy
    Jörg Pfeiffenbrück
    Inhaltsangabe:Abstract: Doing business is easy. Doing business successfully is difficult. Doing business successfully in the long run is a real challenge to management and employees. Companies are driven by the pursuit for growth, and profitability. The increasing globalization process is creating fierce competition. The need for a clear strategy, a guideline is essential to...
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