LIBROS DEL AUTOR: jorg igelbrink

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  • Perceived Brand Localness
    Jörg Igelbrink
    Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author’s findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the...
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