LIBROS DEL AUTOR: jorg greitemeyer

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  • Business Intelligence
    Jörg Greitemeyer
    Inhaltsangabe:Abstract: The worldwide process of globalization makes it necessary for a firm to collect in-formation about its external environment (competitors, stakeholders, products, markets, etc.) and to relate it with the internal information of the firm. In 1985 Porter and Millar (1985) described an „information revolution“ that affects competition in different ways. C...
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