LIBROS DEL AUTOR: jonathan winch

1 resultados para LIBROS DEL AUTOR: jonathan winch

  • The Death of Propaganda
    David Hoskin / Jonathan Winch / Michael Best
    B2B buyer behavior has changed - now it’s your turn.B2B buyers have changed the way they evaluate and purchase goods and services-yet most B2B suppliers still approach their markets with hyped-up, propaganda-like messages. The challenge now is for such companies to move from spouting propaganda to establishing credibility. From the role of salesperson to that of a customer advo...
    Disponible

    34,81 €