LIBROS DEL AUTOR: jonathan lezon

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  • This Thing Called Marketing
    Jonathan Lezon
    This Thing Called Marketing provides students with an accessible, real-world glimpse into the field of marketing. The text shows readers what is involved in producing effective marketing communications, campaigns, and programs, and what knowledge and skillsets are needed to do so. Rather than focusing on theory, the book draws from the author’s experiences and shares successes,...
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    81,71 €