LIBROS DEL AUTOR: jonathan aflalo

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  • Aerospace Marketing Management
    Christophe Bénaroya / Jonathan Aflalo / Philippe Malaval
    This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketi...
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    101,68 €