LIBROS DEL AUTOR: johny kjohansson

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  • The New Global Marketing
    Johny K. Johansson / Johny KJohansson / Michael T. Furick / Michael TFurick
    The New Global Marketing: Local Adaptation for Sustainability and Profit discusses the ways that marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The book explores which companies and products should expand internationally, what countries offer the best opportunities, and which marketing plan will lead each produ...
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    171,29 €