LIBROS DEL AUTOR: john sztykiel

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  • Contemporary Product Development
    John Sztykiel / Keith Edmund Ferguson / Moss Ingram
    Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them.The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovativ...
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    147,75 €