LIBROS DEL AUTOR: john swarbrooke

7 resultados para LIBROS DEL AUTOR: john swarbrooke

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  • Consumer Behaviour in Tourism
    John Swarbrooke / Susan Horner
    Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. ...
    Disponible

    270,89 €

  • International Cases in Tourism Management
    John Swarbrooke / Susan Horner
    International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and ...
    Disponible

    271,88 €

  • Business Travel and Tourism
    John Swarbrooke / Susan Horner
    ’Business Travel and Tourism’ provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, ’Business Travel and Tourism’ explores a broad range of issues, including:* The global business tourism market* The design of business tourism facilities* The role of the destina...
    Disponible

    346,13 €

  • Adventure Tourism
    Colin Beard / John Swarbrooke / Suzanne Leckie
    Looking at the past, present and future of adventure tourism, Adventure Tourism: the new frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, including: Gorilla watching holidays,Trekking on Mount Everest, Diving holidays, and Outward Bound packages....
    Disponible

    341,85 €

  • International Cases in Tourism Management
    John Swarbrooke / Susan Horner
    International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and ...
    Disponible

    103,32 €

  • Development and Management of Visitor Attractions
    John Swarbrooke / Stephen J. Page
    Now in its second edition, the successful ’Development and Management of Visitor Attractions’ has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include:* The Millennium Dome* National Lottery funded projects* International case studies* Updated statistics and examplesThe author examines the factors that cont...
    Disponible

    126,48 €

  • Business Travel and Tourism
    John Swarbrooke / Susan Horner
    ’Business Travel and Tourism’ provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, ’Business Travel and Tourism’ explores a broad range of issues, including:* The global business tourism market* The design of business tourism facilities* The role of the destina...
    Disponible

    102,90 €