LIBROS DEL AUTOR: john paul uko phd

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  • A Glossary of Marketing Terms
    John Paul Uko Phd
    This book presents a comprehensive glossary that pulls together in a scholarly manner over two thousand terms and concepts drawn from subject areas normally included in the study of marketing, including marketing principles, marketing management and strategy, product management, distribution management, advertising and promotion, pricing, consumer behaviour, and marketing resea...
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