LIBROS DEL AUTOR: john kuada

10 resultados para LIBROS DEL AUTOR: john kuada

john kuada Eliminar filtro Quitar filtros
  • How to Succeed as an Entrepreneur in Africa
    John Kuada / Madei Mangori
    The African business environment provides many opportunities and challenges. Success depends on the ability to quickly see the opportunities and the courage to face the challenges. Successful African entrepreneurs are best described as 'doers' rather than 'dreamers'. They are action-oriented people who look far ahead into the future, and treat mistakes and failures as temporary...
    Disponible

    24,23 €

  • Managing Human Resources in Ghana
    John Kuada
    This book seeks to explore the managerial challenges that foreign executives may experience in Ghana from a cultural perspective. It also provides current and future executives with some guidelines for coping successfully within the Ghanaian environment. The discussions in this book are predicated on the understanding that foreign executives may experience some tensions between...
    Disponible

    25,33 €

  • Global Mindsets
    John Kuada
    Global Mindsets seeks to tackle a topic that is relatively new in research and practice, and is considered by many to be critical for firms seeking to conduct global business. It argues that multiple mindsets exist (across and within organizations), that they operate in a global context, and that they are dynamic and undergo change and action. Part of the mindset(s) may depend ...
    Disponible

    88,29 €

  • How to Succeed as an Entrepreneur in Ghana
    John Kuada
    This book narrates stories of Ghanaians that have successfully grown their businesses and have made a notable contribution to society as business people. It also provides guidelines that can help businesses succeed in Ghana and offers insights into some of the challenges that are likely to be faced. ...
    Disponible

    22,79 €

  • MARKETING DECISIONS AND STRATEGIES
    John Kuada
    The marketing literature generally assumes that managers and customers always make rational (reasonable and logical) decisions. In real life, however, decision making process is hardly rational and straightforward. Managers and customers normally make decisions “in-action” – i.e. as they grapple with critical problems on daily basis. As such, they tend to combine experience-bas...
    Disponible

    33,89 €

  • Perspectives on International Business
    John Kuada
    Globalization has produced opportunities and challenges that countries and firms respond to with a variety of policies and strategies. Approaches that scholars may find intuitively appealing may be considered inappropriate in some contexts. This book highlights the diversity of challenges, opportunities as well as the policy and strategy options that governments and businesses ...
    Disponible

    35,44 €

  • Thesis without Tears
    John Kuada
    Thesis without Tears - A Guide for African University Students is written for university and college students in Africa who are looking for guidelines for writing a good thesis. It describes some of the most influential methods in social science and speaks directly to students without any prior knowledge of project work. Written in a simple, straight-forward and a highly engagi...
    Disponible

    24,95 €

  • Service Marketing in Ghana
    John Kuada / Robert Hinson
    Service Marketing in Ghana focuses on important service and customer management themes like the nature of services and their marketing challenges, challenges to the attainment of customer-oriented business cultures in Ghana, the building of business-to-business relationships, development of service marketing strategies; as well as knowing, assessing and managing your customers....
    Disponible

    26,03 €

  • International Market Analysis
    John Kuada
    International Market Analysis: Theories and Methods is an indispensable book for students and executives of international businesses who want to make sense of their global market opportunities. The book gives readers a concise overview of the theoretical foundations of international market analysis and practical guidance on how to generate and disseminate knowledge about existi...
    Disponible

    73,26 €

  • Internationalisation and Enterprise Development in Ghana (Cloth)
    John E. Kuada
    ...
    Disponible

    73,13 €