LIBROS DEL AUTOR: john heeley

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  • Urban Destination Marketing in Contemporary Europe
    John Heeley
    This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and critically assessing the current destination marketing paradigm, the author outlines...
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    52,11 €