LIBROS DEL AUTOR: john ftanner

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  • Dynamic Customer Strategy
    John FTanner / Jr. John F. Tanner / JrJohn FTanner
    Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision ...
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    18,52 €