LIBROS DEL AUTOR: john e kennedy

4 resultados para LIBROS DEL AUTOR: john e kennedy

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  • Reason Why Advertising - With Intensive Advertising
    John E. Kennedy / John EKennedy
    ''ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. ''But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. ''Ma...
    Disponible

    12,94 €

  • Scientific Advertising Origins
    Claude C. Hopkins / Dr. Robert C. Worstell / John E. Kennedy
    All effective modern marketing can be traced to three authors in one time period. If you study the best of the best marketers out there - and then study who they studied - you can eventually find the real basics which make all marketing work. Really work. That is how these books were uncovered. While each separately tells pieces of the puzzle, together they tell the evolution...
    Disponible

    28,59 €

  • The What, How, and Why of Advertising
    Dr Robert C. Worstell / John E. Kennedy
    ''ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. ''But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. '...
    Disponible

    23,80 €

  • Peaks, Passes And Glaciers
    John Ball / A. E. Field / Edward Shirley Kennedy
    Peaks, Passes and Glaciers is a collection of excursions by members of the Alpine Club. This series of accounts details various mountaineering expeditions and explorations undertaken by these pioneering adventurers. Offering a glimpse into the challenges and triumphs of early alpine exploration, this work provides detailed narratives of ascents, traverses, and scientific observ...
    Disponible

    31,81 €