LIBROS DEL AUTOR: john d c little

16 resultados para LIBROS DEL AUTOR: john d c little

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  • When and What to Buy--a Nested Logit Model of Coffee Purchase
    John D. C Little / Peter M Guadagni / Sloan School of Management
    Based on a groundbreaking study of coffee purchases, this book offers a new model for analyzing consumer behavior. Little and Guadagni show how a nested logit model can be used to predict when and what consumers will buy. A must-read for anyone interested in marketing and consumer behavior.This work has been selected by scholars as being culturally important, and is part of the...
    Disponible

    15,79 €

  • MEDIAC, an On-line Media Selection System
    John D. C Little / Leonard M Lodish
    This book presents an innovative approach to media selection, utilizing online resources to provide targeted and effective advertising strategies. With a focus on interdisciplinary evaluation, Mediac is an essential guide for professionals and students in marketing and advertising.This work has been selected by scholars as being culturally important, and is part of the knowledg...
    Disponible

    29,56 €

  • Branch and Bound Methods for Combinatorial Problems
    John D. C Little
    Combinatorial problems arise in a wide variety of fields, from computer science to operations research to engineering. This book provides an in-depth introduction to the branch and bound method, a powerful algorithmic technique for solving combinatorial optimization problems. With clear explanations, detailed examples, and practical advice, John D. C. Little’s work is an essent...
    Disponible

    32,96 €

  • Operations Research in Marketing
    John D. C Little
    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the 'public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the wor...
    Disponible

    17,41 €

  • Operations Research in Marketing
    John D. C Little
    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the 'public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the wor...
    Disponible

    32,87 €

  • The Synchronization of Traffic Signals by Mixed-integer Linear Programming
    John D. C Little
    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the 'public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the wor...
    Disponible

    32,78 €

  • Models and Managers
    John D. C Little
    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the 'public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the wor...
    Disponible

    17,33 €

  • A Market Share Theorem
    David E Bell / John D. C Little / Ralph L. Keeney
    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the 'public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the wor...
    Disponible

    14,72 €

  • Brandaid
    John D. C Little
    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the 'public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the wor...
    Disponible

    21,13 €

  • Brandaid
    John D. C Little
    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the 'public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the wor...
    Disponible

    34,77 €

  • Models and Managers
    John D. C Little
    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the 'public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the wor...
    Disponible

    32,91 €

  • A Market Share Theorem
    David E Bell / John D. C Little / Ralph L. Keeney
    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the 'public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the wor...
    Disponible

    29,55 €

  • The Synchronization of Traffic Signals by Mixed-integer Linear Programming
    John D. C Little
    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the 'public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the wor...
    Disponible

    17,72 €

  • A Model of Adaptive Control of Promotional Spending
    John D. C Little / John DC Little
    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important ...
    Disponible

    15,48 €

  • Research Opportunities in the Decision and Management Sciences
    Edison Tse / John D. C Little / John DC Little / Kenneth R Hammond
    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important ...
    Disponible

    14,89 €

  • A Media Selection Calculus
    John D. C Little / John DC Little / Leonard M Lodish
    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important ...
    Disponible

    19,05 €