LIBROS DEL AUTOR: john caples

2 resultados para LIBROS DEL AUTOR: john caples

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  • Making Ads Pay
    John Caples
    A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising. ...
    Disponible

    11,50 €

  • How to Make Your Advertising Make Money
    John Caples
    How to Make Your Advertising Make Money by John Caples In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising copy that sells anything and everything...write headlines that command instant at...
    Disponible

    15,11 €