LIBROS DEL AUTOR: john c mowen

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  • The 3m Model of Motivation and Personality
    John C. Mowen
    Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for `Meta-theoretic Model of Motivation’, this theory seeks to account for how personality traits interact with the situation to influence...
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    133,70 €