LIBROS DEL AUTOR: john a parnell

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  • Nonmarket Strategy in Business Organizations
    John A. Parnell
    This book explores nonmarket strategy (NMS) in firms by invoking economic, political and philosophical perspectives. Featuring data from the USA, the UK, India, China, Mexico and other countries, the author links NMS to economic freedom, regional development, corruption and other national factors.Nonmarket strategy (NMS) refers to any part of a firm’s strategy that seeks to gen...
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    158,83 €