LIBROS DEL AUTOR: johanna moisander

2 resultados para LIBROS DEL AUTOR: johanna moisander

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  • Representation of Green Consumerism
    Johanna Moisander
    Global warming has recently been pinpointed as an urgent challenge for environmental policy-makers and social marketers all over the world. In much of the academic literature on the topic, problems and solutions are conceptualized and framed in terms of individual choice. Ecologically minded green consumers are expected to function as a powerful market force, pushing society to...
    Disponible

    97,12 €

  • Qualitative Marketing Research
    Anu Valtonen / Johanna Moisander
    ...
    Disponible

    148,78 €