LIBROS DEL AUTOR: johan stenebo

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  • IKEA
    Johan Stenebo
    * An essential resource for original business ideas, strategy and branding* How a single store grew into a $30-billion global market-leader* 100 per cent equity retained since the company was founded* Includes the IKEA briefing given to top management* The only warts-and-all view by a C-suite insider and right-hand man of its founderIKEA-branded products are bought all over the...
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    24,88 €