LIBROS DEL AUTOR: joel g cohn

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  • A Critical Examination of the Recent Evolution of B2B Sales
    Joel G. Cohn
    The seismic shifts in B2B selling brought about by the recent global pandemic have left scholars grappling with the fundamental question of permanence. As the traditional face-to-face dynamics of B2B sales stand challenged, academic minds seek answers: Are these changes enduring, or will we revert to the familiar norms of in-person interactions? A Critical Examination of the Re...
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