LIBROS DEL AUTOR: joe langford

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  • Focus Groups
    Deana McDonagh / Joe Langford
    The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system ...
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