LIBROS DEL AUTOR: jingjun xu

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  • Mobile Commerce
    Jingjun XU
    Advances in wireless technology increase the number of mobile device users and give pace to the rapid development of mobile commerce conducted with these devices. Empowered by the Web’s interactive and quick-response capabilities, one-to-one mobile marketing is a very promising direct marketing channel. However, the success of mobile commerce largely depends on whether personal...
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    72,95 €