LIBROS DEL AUTOR: jimmi rembiszewski

2 resultados para LIBROS DEL AUTOR: jimmi rembiszewski

jimmi rembiszewski Eliminar filtro Quitar filtros
  • From Great to Gone
    Jimmi Rembiszewski / Peter Lorange
    The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what’s needed are ’Lego’ strategies, whereby the marketing and communication strategies are built up by ...
    Disponible

    104,70 €

  • From Great to Gone
    Jimmi Rembiszewski / Peter Lorange
    To compete for the modern consumer it is critical to move from being an old-fashioned FMCG to being an FICG - a fast-innovating consumer goods company - but there are major internal and external hurdles to this transformation. Outdated communication strategies based on television, radio and print with constant repetition must be replaced by what the authors call ’Lego’ strategi...
    Disponible

    170,98 €