LIBROS DEL AUTOR: jiazhen huo

2 resultados para LIBROS DEL AUTOR: jiazhen huo

jiazhen huo Eliminar filtro Quitar filtros
  • Advances in Theory and Practice in Store Brand Operations
    Jiazhen Huo
    This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retail...
    Disponible

    170,89 €

  • Service Science in China
    Jiazhen Huo / Zhisheng Hong
    A service economy era is coming! As the basic discipline of service dominant era, service science mainly studies common rules of service activities, aiming to provide theoretical bases for creating service value in the new era. The book, which integrates knowledge of service management, operational management, logistics and supply chain management, constructs a research system ...
    Disponible

    206,79 €