LIBROS DEL AUTOR: jessica romani

1 resultados para LIBROS DEL AUTOR: jessica romani

jessica romani Eliminar filtro Quitar filtros
  • Consumers’ Responsiveness to Brand Partnerships
    Jessica Romani
    During the last decades destination branding has achieved more and more attention from DMOs, which attempt to exploit the benefits deriving from the combination between a strong brand, a good marketing and network management. That is why sponsorships grew in importance and complexity too, leading them to become real partnerships. Past research has demonstrated how sport-related...
    Disponible

    38,37 €