LIBROS DEL AUTOR: jerry rackley

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  • Marketing Analytics Roadmap
    Jerry Rackley
    Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers...
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    73,01 €