LIBROS DEL AUTOR: jeremy groskopf

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  • Profit Margins
    Jeremy Groskopf
    Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media.In Profit Margins, Jeremy Groskopf examines how the ad industry jockeyed for direct advertisement space in American motion pictures. In fact, advert...
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    42,44 €