LIBROS DEL AUTOR: jens koed madsen

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  • The Psychology of Micro-Targeted Election Campaigns
    Jens Koed Madsen
    This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Mad...
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    84,15 €