LIBROS DEL AUTOR: jenny graff

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  • Cause-Related Marketing
    Jenny Graff
    Inhaltsangabe:Abstract: Cause-related marketing (CRM) has become a widely discussed topic as well as an increasingly important marketing technique. In this paper, the subject is analysed not from the usual perspective of companies, but from the charities’ point of view, focusing on the example of British cancer charities. The study shows that cause-related marketing has develo...
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    44,86 €