LIBROS DEL AUTOR: jennifer gillan

2 resultados para LIBROS DEL AUTOR: jennifer gillan

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  • Television Brandcasting
    Jennifer Gillan
    Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gill...
    Disponible

    94,68 €

  • Television and New Media
    Jennifer Gillan
    We watch TV on computers, phones, and other mobile devices; television is now online as much as it is 'on air.' Television and New Media introduces readers to the ways that new media technologies have transformed contemporary broadcast television production, scheduling, distribution, and reception practices. Drawing upon recent examples including Lost, 24, and Heroes, this book...
    Disponible

    74,24 €