LIBROS DEL AUTOR: jeffrey rosensweig

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  • Winning the Global Game
    Jeffrey Rosensweig
    In the 21st century global economy, emerging nations will provide almost half of the potential customers for western goods and services, concludes international business expert Jeffrey A. Rosensweig. Drawing on extensive research, Rosensweig contends that firms with truly global strategies will profit from the untapped resources of emerging markets and at the same time improve ...
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