LIBROS DEL AUTOR: jeffrey k johnson

2 resultados para LIBROS DEL AUTOR: jeffrey k johnson

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  • Super-History
    Jeffrey K Johnson / Jeffrey K. Johnson
    In the less than eight decades since Superman’s debut in 1938, comic book superheroes have become an indispensable part of American society and the nation’s dominant mythology. They represent America’s hopes, dreams, fears, and needs. As a form of popular literature, superhero narratives have closely mirrored trends and events in the nation. This study views American history...
    Disponible

    43,95 €

  • American Advertising in Poland
    Jeffrey K. Johnson
    This volume examines advertising for McDonald’s, Levi’s, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt ...
    Disponible

    57,56 €