LIBROS DEL AUTOR: jef richards

2 resultados para LIBROS DEL AUTOR: jef richards

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  • History of Advertising
    Jef I Richards
    This fully illustrated book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section. ...
    Disponible

    59,82 €

  • Deceptive Advertising
    Jef Richards
    This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is vi...
    Disponible

    90,78 €