LIBROS DEL AUTOR: jean pierre lacroix

3 resultados para LIBROS DEL AUTOR: jean pierre lacroix

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  • Desire by Design
    Jean-Pierre Lacroix
    Conventional thinking has brands trying to give customers what they want. But what if wanting is no longer enough? A customer may want a great mobile phone, for example, and there are many options. But a huge majority will choose the now iconic iPhone, even waiting long hours in lines to purchase the latest model. This is not simply about wanting. Its about desire. The question...
    Disponible

    50,75 €

  • Belonging Experiences
    Jean-Pierre Lacroix
    How does a business create strong brand loyalty when there is so much competition for customers’ attention and needs? In Belonging Experiences, author Jean-Piere Lacroix explores the trends that impact how consumers connect with products and services while outlining a new model for brand engagement based on more than thirty years of leveraging the power of design thinking. The ...
    Disponible

    16,01 €

  • Anecdotes Du Nord
    Antoine Hornot / Jean François De Lacroix / Pierre Antoine de La Place
    Anecdotes Du Nord offers a fascinating glimpse into the history of Northern Europe, encompassing Sweden, Denmark, Poland, and Russia. Spanning from the origins of these monarchies to the present day (circa 1770), this collection, compiled by Pierre Antoine de La Place, Antoine Hornot, and Jean François De Lacroix, presents a series of anecdotes that illuminate the political, so...
    Disponible

    36,51 €